Introducing Jhye Richardson, Brand Ambassador.
19 March, 2021
Cricket superstar Jhye Richardson has joined esports powerhouse Ground Zero Gaming as Brand Ambassador, leveraging his platform to promote gaming to a broader audience and build the profile of esports in Australia.
With the intensity of a professional cricket career driving him, the Australian fast bowler uses gaming as a tool to unwind and refocus, allowing him to channel his fast reflexes and quick thinking into the onscreen game.
“Gaming provides me with an escape from cricket,” said Richardson. “When preparing for a match, it is easy to over analyse and most certainly overthink what is ahead of you, but gaming keeps my mind off external factors whilst still letting me maintain that competitive edge. I’m incredibly excited to be part of Ground Zero; learning about what it takes for the professionals to hone their skills for tournaments and sharing experiences together has already been a major highlight.”
Following a breakout season in the 2016/17 Big Bash League, Richardson was named to debut for Australia against Sri Lanka in T20 cricket. In 2019, Richardson excelled in the opening game of the series against India, recording his career best statistics to date. Returning from a shoulder injury in 2021, Richardson dominated in the 2020/21 Big Bash League securing his spot with the Punjab Kings for the 2021 Indian Premier League, and the Welsh Fire for the inaugural 2021 season of The Hundred tournament.
As a professional athlete, Richardson embodies the core skills, behaviours, and mindset that are critical in elite esports professionals, enhancing Ground Zero Gaming’s health and wellbeing strategy. He will feature in brand activations for Ground Zero Gaming and provide a critical connection between traditional sports and esports.
“We are thrilled to have Jhye on board as a Ground Zero Gaming Brand Ambassador. He is dynamic and passionate about all things sports, which will help us to bridge the gap between traditional and esports, and access new audiences,” said Beau Melia, Ground Zero Gaming CEO, “His experience working in an elite level sporting environment will also provide us with tools to strengthen our player health and wellbeing strategy.”
Coming off a successful year in 2019, Ground Zero Gaming has driven fierce competition across 2020, being crowned champions in the Rocket League Championship Series Season 9 Oceania Tournament; Overwatch Contenders Championship; and the World Electronic Sports Games Oceanic CS:GO Tournament. This momentum has continued into 2021, with Ground Zero Gaming’s professional Rocket League team also winning the Rocket League Championship Series X Oceanic Major.